Brand

RELATIONSHIPS

The golden train will bring together the great ideas of people from all corners of Gauteng, South Africa and the world.
Gautrain will bring jobs to people and people to jobs. Guided by an Environmental Management Plan, Gautrain also nurtures relationships with the communities and the…
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‘PROUD OF GAUTRAIN’

Gautrain’s brand unlocks the ambition of Gauteng residents and their upwardly mobile aspirations.
These people are driven, hungry for success and anxious to get ahead. The Gautrain brand is supported by three core values: Freedom, Pride and Relationships PrideProud of South Africans…
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GAUTRAIN – ‘FOR PEOPLE ON THE MOVE’

Supporting the Gautrain logo is the slogan “For people on the move”.
The slogan supports the upwardly mobile aspirations of the Gautrain brand and appropriately summarises Gautrain’s three core brand values: Freedom Pride Relationships Gautrain’s brand unlocks the ambition of…
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Gauteng Logo Rationale

This is just the beginning.
The new Gauteng brand is perfectly distilled in its logotype, a spiral shape made up of dots of increasing sizes, and hinting at the letter G. The centre dot symbolises the heart of Gauteng, the spark which generates the vibrant mix of ideas and sensations that…
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THE VISUAL ELEMENTS OF THE GAUTRAIN BRAND

Visually, the Gautrain brand encompasses the golden train speeding across the Gauteng landscape.
This is represented by a dynamic blue line. Blue is also the colour of the Gauteng Provincial Government’s logo. This simple yet powerful logo is timeless. The strong design shapes encompass all…
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