GAUTRAIN – 'FOR PEOPLE ON THE MOVE'

Supporting the Gautrain logo is the slogan “For people on the move”. The slogan supports the upwardly mobile aspirations of the Gautrain brand and appropriately summarises Gautrain’s three core brand values:

  • Freedom
  • Pride
  • Relationships

Gautrain’s brand unlocks the ambition of Gauteng residents and their upwardly mobile aspirations. These people are driven, hungry for success and anxious to get ahead.

The Gautrain brand is supported by three core values:

  • Freedom
  • Pride
  • Relationships

Freedom

Freed from the frustrations associated with traffic congestion, Gautrain will become the transport mode of choice. Serviced by a network of 125 buses, Gauteng commuters will enjoy door-to-door freedom of movement. As Gautrain and its buses will be integrated with the newly launched Bus Rapid Transit system, residents from suburbs and townships will enjoy the freedom and convenience of reliable, safe and predictable public transport.

In the future, a single ticketing system is envisioned for all forms of public transport in Gauteng and commuters will enjoy unprecedented freedom of movement in the province.

Efficient transport has always formed the backbone of a booming economy. It provides investors with access to new markets and new business opportunities for entrepreneurs.

© 2012 Gautrain. All Rights Reserved.