Gautrain’s brand unlocks the ambition of Gauteng residents and their upwardly mobile aspirations. These people are driven, hungry for success and anxious to get ahead. The Gautrain brand is supported by three core values: Freedom, Pride and Relationships
Pride
Proud of South Africans who have the skills and the visionary political leadership needed to build this world-class system, Gautrain has become the symbol of a nation’s pride.
Already the landscape of Gauteng is changing due to the construction of Gautrain as high-density developments have sprung up and property developers scuffle to build along Gautrain’s route. One can easily say that Gautrain has created a second gold rush in our economy.
Gold is also distinctively African. The colour represents Gauteng, its heritage, its soul and its dreams of a golden future. Gautrain is fast, world class and proudly African. Like the people it is designed for, this train will combine a pride in the African traditions with the very best technology the world has to offer.


