Visually, the Gautrain brand encompasses the golden train speeding across the Gauteng landscape. This is represented by a dynamic blue line. Blue is also the colour of the Gauteng Provincial Government’s logo.
This simple yet powerful logo is timeless. The strong design shapes encompass all that Gautrain has to offer: speed, efficiency and futuristic world-class design.
Supporting the logo is the slogan: “For people on the move.”
The slogan supports the upwardly mobile aspirations of the Gautrain brand and appropriately summarises Gautrain’s three core brand values:
- Freedom
- Pride
- Relationships
In the next three issues of the Gautrain Rapid Round-Up, we will focus on each of the three brand values.THE VISUAL ELEMENTS OF THE GAUTRAIN BRAND
Construction Update
- CONSTRUCTION UPDATE – JUNE AND JULY August 26, 2011A) CONSTRUCTION COMPLETION AND THE START OF PHASE 2 OPERATIONS On 02 August 2011 the second phase of the Gautrain System – the route linking Rosebank Station in Johannesburg to Hatfield Station in Tshwane – was opened for commercial service. This follows the initial launch of Gautrain services on 08 June 2010, just three days […]
Newsroom
- Gautrain is the proud transport partner for the 2012 SAAF Airshow May 10, 2012
- Gautrain Media Release – 25 April 2012 April 25, 2012
- SHOOTING OF GAUTRAIN BUS DRIVER CONDEMNED March 19, 2012
- February 2012 bus strike reimbursement procedure February 20, 2012
